Simple complexity: Apple’s sports app

When I got my first demo of the new Apple Sports app, I admit to being a little surprised: didn’t Apple already do live sports scores? Hadn’t I just seen the Arsenal score and play-by-play on my iPhone on Sunday morning when I was in the kitchen making breakfast? I had. It has led to a lot of confusion about what the Apple Sports app does and doesn’t do, which highlights just how scattered Apple’s current effort to bring information to sports fans is. I imagine that it wasn’t planned to work this way, and I wouldn’t be surprised if Apple connects all of its disparate sports pieces eventually, but in the meantime, things are a little confusing. Let me attempt to clear it up a little bit.  Read More